Consumers Appraise Canned and Frozen Foods, Their Packages and Labels in Atlanta, Kansas City, and San Francisco

Excerpts from the report: The Department conducted a 3-city consumer survey designed to elicit homemakers' attitudes toward various aspects of the packages and containers used for canned and frozen foods--namely, reactions to the different containers used, to the label information, and to quality, storage, and size considerations. The sample survey was conducted in Atlanta, Kansas City, and San Francisco in June 1956. At the time this study was proposed, relatively little information was available as to consumers' satisfaction with, reactions to, and knowledge of the containers and labeling practices in use. This research is an attempt to provide an introductory evaluation of these areas from the consumers' viewpoint. In order to provide a framework for specific "container" information, research was also conducted on consumers' use of canned and frozen foods and their attitudes and reactions toward the different forms of food