Add to ORKGStory-brand marketing is a customer-facing approach that places the prospective participant at the center of their own success story. This presentation will share how a student researched, developed and applied this marketing strategy to a campaign to increase awareness the Recreation Management major. The transferable marketing principles will be shared as they can be applied to a variety of initiatives, particularly for those that center on creating meaningful experiences for the participant.https://digitalcommons.cortland.edu/slides/1017/thumbnail.jp
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The Writing Center has used several techniques to advertise their services, but as a marketing profe...
The increasing competition and the disruptions brought about by the COVID-19 pandemic led to the clo...
Marketing 1e is designed for today's changing student population with an emphasis on experiential le...
abstract: As two students who have benefitted immensely through engagement in the ASU Professional S...
Over the years, marketing students at Augustana College, a Midwestern Christian liberal arts institu...
Effective social media marketing is a vital tool essential for organizations to facilitate brand gro...
The fun and exciting business of sports entertainment is continuing to grow with sales revenue in th...
The main purpose of this project was to build the brand of Course Stars, a small tutoring business b...
Aim: The purpose of this paper is to investigate how Södertörn University may build a stronger brand...
This paper presents a marketing campaign undertaken by a group of three final-year students from the...
Research was conducted by the author to determine whether a community-based learning model teaches s...
Multimodal learning via the use of smart devices, online social interactions, and intuitive communic...
A student marketing organization was created as an internship project sponsored by General Motors (G...
Many recent studies suggest that undergraduate education needs to be more effective. Accordingly, in...
High levels of student engagement have been linked with better student learning outcomes, such as th...
The Writing Center has used several techniques to advertise their services, but as a marketing profe...
The increasing competition and the disruptions brought about by the COVID-19 pandemic led to the clo...
Marketing 1e is designed for today's changing student population with an emphasis on experiential le...