A Site-Suitability Analysis for a New Interstate Highway Rest Area Near Ft. Meyers, Florida

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Ft. Meyers, Florida as providing a sufficient number of customers to warrant a new and sustainable interstate highway rest area. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide valuable insight to consumer trends and potential spending patterns in a given area