Presidential Rhetoric and Influence on Policy and Voters

Presidential rhetoric is important. It can be used to influence voters\u27 opinions. The question going to be explored is how do presidents use their rhetoric to influence voters? In doing research, I am looking at presidential speeches to see how presidential rhetoric, changes throughout their presidencies, and how it influences voters. I have found that at the beginning of their presidencies, they use words to inspire confidence from the American people. Especially in times of hardships such as the Cold war. Towards the end of their presidencies, they usually try to use words to instill confidence in their successors. The work I have done helps to understand how presidents use different words to convey to the American people that they know what their doing