PEMBANGUNAN USAHAWAN KRAFTANGAN ANYAMAN DI CHENDERING, TERENGGANU

This study focused on the development of woven crafts entrepreneurs in the Perbadanan Kemajuan Kraftangan Malaysia (PKKM) Cawangan Terengganu. The development of woven crafts entrepreneurs are very important in maintaining the authenticity and heritage of the crafts. The study is aimed to analyse the factors that contributed to the difficulties of the crafts entrepreneurs in facing various competitions in the export market. This research will be focused on the aspects of the technology and the expertise of the workforce. This study was conducted to identify methods and initiatives of the Perbadanan Kemajuan Kraftangan Malaysia (PKKM) Cawangan Terengganu in helping the entrepreneurs that are facing financial constraints, marketing and supply of goods. Researcher use qualitative method to collect research data. Next, the researcher was able to conclude that the expertise is the key factors that influence the difficulty of the craft entrepreneurs in facing the competition in the export market. In addition, the researcher also analysed the three factors that influence the activity of the craft entrepreneurs, namely the problem of financial constraints, marketing and supply of goods. Based on the research that has been made, the main problems for craft entrepreneurs is a limited supply of raw materials