PENGKOMERSIALAN KRAFTANGAN ANYAMAN BAKUL TRADISIONAL ETNIK MELAYU DI KAMPUNG PENGKALAN GELAP DI TERENGGANU

The study was conducted on "Commercialization of Traditional Handicrafts Wicker baskets Ethnic Malays in Kampung Pengkalan Gelap at Terengganu to identify the history, activities, functions, types, and techniques used during manufacturing and also in product commercialization. In addition, research materials and methods used in the process of making handicraft products in Nipah Craft Collection since the beginning of the establishment of the company until now. Next, the method used was qualitative methods. Through the findings prove the existence of the system of human resource management, finance and marketing craft products