Add to ORKGComunicació feta a ICORIA 2012 que es va portar a terme a Estocolm del 28 al 30 de juny de 2012. El tema de la Conferència era "The changing roles of advertising"Gender discrimination in creative departments has been studies using surveys, content analyses, and qualitative methods (Broyles, S. & Grow, J. 2008). Previous research depicts that there exists interest in variables related with assessing advertising creativity (Koslow et al. 2003a, Sasser & Koslow 2008), practitioner profiles and customers reviews (West et al. 2008) and models working for non-western advertising (Kim et al. 2010), etc ..
En nuestro país, las evidencias empíricas previas confirman la falta de una representación igualitar...
This study examines the issue of the absence of women in advertising creative jobs by observing thei...
Advertising has demonstrated linguistic, contextual, and sexual gender stereotypes since its incepti...
En nuestro país, las evidencias empíricas previas confirman la falta de una representación igualitar...
A lack of women in creative departments has been documented in previous research. These departments ...
En nuestra investigación pretendíamos analizar, en primer lugar, la posible relación entre la perviv...
En Perú los roles y estereotipos de género se presentan en diversas industrias, la publicitaria no e...
Creativity has become an increasingly important skill in today’s world. Because society increasingly...
El presente artículo pretende mostrar parte de la realidad de la configuración, a nivel de género, d...
This study examines the issue of the absence of women in advertising creative jobs by observing thei...
The changing role of gender has been studied from the perspective of several fields of knowledge. In...
This study explores sex segregation in advertising creative departments globally. Using data from th...
Less than 15% of ads are directed specifically to women and less than 5% are intended just for men. ...
El colectivo femenino tiene una alta representatividad en las agencias de publicidad españolas. En u...
Purpose – The purpose of this paper is to explore reasons why there are so few women in creative dep...
En nuestro país, las evidencias empíricas previas confirman la falta de una representación igualitar...
This study examines the issue of the absence of women in advertising creative jobs by observing thei...
Advertising has demonstrated linguistic, contextual, and sexual gender stereotypes since its incepti...
En nuestro país, las evidencias empíricas previas confirman la falta de una representación igualitar...
A lack of women in creative departments has been documented in previous research. These departments ...
En nuestra investigación pretendíamos analizar, en primer lugar, la posible relación entre la perviv...
En Perú los roles y estereotipos de género se presentan en diversas industrias, la publicitaria no e...
Creativity has become an increasingly important skill in today’s world. Because society increasingly...
El presente artículo pretende mostrar parte de la realidad de la configuración, a nivel de género, d...
This study examines the issue of the absence of women in advertising creative jobs by observing thei...
The changing role of gender has been studied from the perspective of several fields of knowledge. In...
This study explores sex segregation in advertising creative departments globally. Using data from th...
Less than 15% of ads are directed specifically to women and less than 5% are intended just for men. ...
El colectivo femenino tiene una alta representatividad en las agencias de publicidad españolas. En u...
Purpose – The purpose of this paper is to explore reasons why there are so few women in creative dep...
En nuestro país, las evidencias empíricas previas confirman la falta de una representación igualitar...
This study examines the issue of the absence of women in advertising creative jobs by observing thei...
Advertising has demonstrated linguistic, contextual, and sexual gender stereotypes since its incepti...