Add to ORKGThis thesis analyzes the current marketing strategy of the Manufaktura brand which operates in the cosmetic products market. The paper focuses on competition and changes in shopping behavior during the COVID-19 pandemic. It also summarizes the latest trends in cosmetics. Part of the work is a quantitative research that targeted consumers of cosmetic products in the Czech Republic. The conclusion contains a critical evaluation of the current brand strategy and a summary of recommendations that resulted from market developments and the research itself.Diplomová práce analyzuje současnou marketingovou strategii značky Manufaktura, která působí na trhu kosmetických výrobků. Práce se zaměřuje na konkurenci, změny nákupního chování během pandemie...
The thesis analyses marketing strategy of Axe brand which belongs to portfolio of brands of Unilever...
This bachelor thesis describes the design of a marketing strategy for the state enterprise Povodí Mo...
Cílem této diplomové práce je kritické zhodnocení současné marketingové a komunikační strategie znač...
The topic of the thesis is launching a new brand of decorative cosmetics on the Czech market. The go...
The thesis analyses the strategy of the natural bio cosmetics brand Sanoflore that is adapted on Cze...
This diploma thesis is dealing with strategy of brand Vichy focusing on the Czech market. The main t...
The topic of the thesis is devided into three parts. In the first part I am describing marketing and...
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This master thesis deals with the marketing strategy of A-Derma brand on the Czech and Slovak market...
The goal of this thesis is to analyse the marketing strategy of the Rembrandt brand on the Czech mar...
The aim of my bachelor ´s thesis Brand marketing strategy, men ´s clothing brand Stones by Steilmann...
The topic of my bachelor thesis is Marketing analysis of dermocosmetic´s leaders in the Czech Republ...
The objective of this thesis is to monitor and to describe marketing strategy of Kofola company on t...
The bachelor's thesis "A business strategy proposal for the Manufaktura brand with zero waste philos...
The master´s thesis analyses the decorative cosmetics market and it focuses on the brand image of se...
The thesis analyses marketing strategy of Axe brand which belongs to portfolio of brands of Unilever...
This bachelor thesis describes the design of a marketing strategy for the state enterprise Povodí Mo...
Cílem této diplomové práce je kritické zhodnocení současné marketingové a komunikační strategie znač...
The topic of the thesis is launching a new brand of decorative cosmetics on the Czech market. The go...
The thesis analyses the strategy of the natural bio cosmetics brand Sanoflore that is adapted on Cze...
This diploma thesis is dealing with strategy of brand Vichy focusing on the Czech market. The main t...
The topic of the thesis is devided into three parts. In the first part I am describing marketing and...
The main topic of this thesis is the modification of the Redken brand strategy from B2B to B2C orien...
This master thesis deals with the marketing strategy of A-Derma brand on the Czech and Slovak market...
The goal of this thesis is to analyse the marketing strategy of the Rembrandt brand on the Czech mar...
The aim of my bachelor ´s thesis Brand marketing strategy, men ´s clothing brand Stones by Steilmann...
The topic of my bachelor thesis is Marketing analysis of dermocosmetic´s leaders in the Czech Republ...
The objective of this thesis is to monitor and to describe marketing strategy of Kofola company on t...
The bachelor's thesis "A business strategy proposal for the Manufaktura brand with zero waste philos...
The master´s thesis analyses the decorative cosmetics market and it focuses on the brand image of se...
The thesis analyses marketing strategy of Axe brand which belongs to portfolio of brands of Unilever...
This bachelor thesis describes the design of a marketing strategy for the state enterprise Povodí Mo...
Cílem této diplomové práce je kritické zhodnocení současné marketingové a komunikační strategie znač...