A look into cross-modal associations between taste, color and music

This paper explores how color and sound can alter taste perception and in particular whether there are any cross-modal associations between these three stimuli. It questions how information from stimuli outside the realms of gastronomy is combined in the brain to influence a person’s taste perception. This study tested how colored ambient lighting and piano music can influence people’s sweet taste; this is the first experiment to study the associations between all three stimuli. The experiment provided some interesting results; most significantly it was found that the color red and high pitch piano music both have a significant impact upon a person’s enjoyment of sweet taste