Word of Mouth Mammography e-Network (WOMMeN): a feasibility study

Background: Problem: First time attenders to mammography feel unprepared1. Enablers: i) Women share information about mammography using word-of-mouth communication (talking to each other). ii) NHS strategy advocates the use of digital media and patient-generated data for improving service-user experiences. iii) The most frequent users of on-line social media are women aged 30 – 494. Solution: Provide women with an on-line space to share and access information about breast screening and breast health; the WOMMeN: Word of Mouth Mammography e-Network Aim: Explore the feasibility of WOMMeN