Influencing healthcare policy: implications of legislators information source preferences for public relations practitioners and public information officers

An internet survey and follow-up mail survey were conducted in order to (a) determine New Mexico state legislators’ preferred sources for information when making decisions about healthcare policies and to (b) assess the state legislators’ attitudes toward e-mail more generally. Legislators were found to privilege expert colleagues and constituents over mass media as healthcare policy information sources; additionally, face-to-face encounters with constituents were preferred over e-mail, although respondents largely felt positive about using e-mail with both constituents and colleagues. These preferences regarding information sourcing and delivery indicate that public relations practitioners’ (PRPs) continuing tendency to communicate with state legislators using traditional media-centric methods are problematic. Results suggest legislators could be reached with greater effect if PRPs were to supplement their use of mass media channels with more personal, symmetrical relationship management strategies