Competitividad empresarial: una revisión teórica

The aim of this paper is to analyze the different ways that allow addressing the issue of business competitiveness under the economic, political, social and cultural scenario at the municipal, regional, national and international levels, for which reason a documentary investigation is carried out considering its importance and its definition in the industry sector. It was obtained as a result that the most important factors in business competitiveness are innovation, flexibility, productivity and quality, moderately placing itself in a satisfactory category for customers, always considering the opportunity for improvement in technology, it is recommended to design strategies to strengthen resources and procedures used so that the productive sector is always competitive, where the organization promotes attitudes in favor of the strategic vision that are responsible for implementing best practices, generating positive effects on the performance of the human talent of employees