The Role of Networking and Commitment in Foreign Market Entry Process: Multinational Corporations in the Chinese Automobile Industry

This study examines how business networking and commitment to local market affect MNCs. speed of business entry in an emerging market. We look at relationship between networking, commitment and performance of entry process into Chinese automotive industry by multinationals from three different countries; USA, Europe and Korea. Data is collected through in-depth interviews and through secondary sources related to the entry process of these cases. The experiences of three MNCs illustrate that entry strategy and speed of entry are influenced by business networking between MNCs and the key business and socio-political actors. Our cases also show that networking tend to generate multi-dimensional effects on MNCs. speed of market entry