Add to ORKGElectronic Word of Mouth is a very important thing to pay attention to in the digital era as it is today, especially by banks, because in the end it will affect the intention to use Banking Services, in this study is Bank Syari'ah Mandiri in Surabaya. This study aims to analyze the significance of the influence of brand image on intentions to use BSM services, brand loyalty to electronic word of mouth, brand awareness of intentions to use BSM services, and electonic word of mouth on intentions to use BSM services. The sample in this study consisted of 100 respondents who had a minimum age of 17 years, lived in Surabaya and had been a BSM customer for at least 3 months. Sampling is done by Purposive Sampling,and data analysis using Structura...
This study investigates the effects of brand satisfaction, trust, and loyalty among Bank Syariah Ind...
This study aims to determine the effect of Electronic Word of Mouth (E-WOM) on purchase intention th...
Instagram is one of the fast growing social media platform, however studies related to the consumers...
Electronic Word of Mouth is a very important thing to pay attention to in the digital era as it is t...
The absence of proof that the advent of Blackberry in the smartphone market in Indonesia with superi...
This research was conducted to determine the effect of Brand Image, Brand Love, Brand Trust, and Cus...
High competition among companies of Blackberry mobile phones as one of the company's product brand ...
Word of Mouth has been recognized as one of the most influential resources of information transmissi...
This research aims to examine the influence of brand image on purchase behavior through brand tru...
The Effect of Electronic Word of Mouth on Repurchase Intention Moderated by Brand Image to Generatio...
This study aims to focus on the purchase intention of the consumer specifically the millennial age g...
The purpose of this study is to examine the effect of viral marketing on Blackberry Messenger applic...
The use of information technology, especially social media, is currently highly developed in busines...
This study aims to focus on the purchase intention of the consumer specifically the millennial age g...
Electronic Word of Mouth (eWOM) can be used as a marketing method by companies in developing strateg...
This study investigates the effects of brand satisfaction, trust, and loyalty among Bank Syariah Ind...
This study aims to determine the effect of Electronic Word of Mouth (E-WOM) on purchase intention th...
Instagram is one of the fast growing social media platform, however studies related to the consumers...
Electronic Word of Mouth is a very important thing to pay attention to in the digital era as it is t...
The absence of proof that the advent of Blackberry in the smartphone market in Indonesia with superi...
This research was conducted to determine the effect of Brand Image, Brand Love, Brand Trust, and Cus...
High competition among companies of Blackberry mobile phones as one of the company's product brand ...
Word of Mouth has been recognized as one of the most influential resources of information transmissi...
This research aims to examine the influence of brand image on purchase behavior through brand tru...
The Effect of Electronic Word of Mouth on Repurchase Intention Moderated by Brand Image to Generatio...
This study aims to focus on the purchase intention of the consumer specifically the millennial age g...
The purpose of this study is to examine the effect of viral marketing on Blackberry Messenger applic...
The use of information technology, especially social media, is currently highly developed in busines...
This study aims to focus on the purchase intention of the consumer specifically the millennial age g...
Electronic Word of Mouth (eWOM) can be used as a marketing method by companies in developing strateg...
This study investigates the effects of brand satisfaction, trust, and loyalty among Bank Syariah Ind...
This study aims to determine the effect of Electronic Word of Mouth (E-WOM) on purchase intention th...
Instagram is one of the fast growing social media platform, however studies related to the consumers...