Pengaruh Promosi, Harga dan Kualitas Produk terhadap Keputusan Pembelian

This study aims to analyze (1) the influence of promotion on the decision to buy a Toyota Avanza in Surabaya. (2) the effect of price on the decision to buy a Toyota Avanza in Surabaya. (3) the influence of product quality on purchasing decisions for a Toyota Avanza in Surabaya. The type of this research is descriptive research. The number of samples in this study were 80 respondents. The technique used in sampling is judgment sampling. The data analysis technique used in the study used multiple linear regression analysis using the SPSS 23.00 program. The results of this study indicate (1) Promotion has no significant positive effect on the decision to buy a Toyota Avanza in Surabaya. (2) Price has no significant positive effect on the decision to purchase a Toyota Avanza in Surabaya. (3) Product quality has a significant negative effect on the decision to purchase a Toyota Avanza in Surabaya