Powerful or warm? Liberal and conservative voters favour different traits in a politician

  • Laustsen, Lasse
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Publication date
January 2018
Publisher
London School of Economics and Political Science
Language
English

Abstract

A politician’s personality has always been important to voters. Lasse Laustsen (Aarhus University) carried out analyses of American and Danish data to find out which character traits most appeal to liberal and conservative voters. Liberals – who take a more benevolent view of human co-operation – tend to prefer warm, co-operative individuals; conservatives, mindful of [...

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