European Business Culture and Practice, Workbook 1: Describing and Analysing Culture for Business

These workbooks form a major part of the class programme in European Business Culture and Practice. They provide a framework within which we explore concepts of national (or regional) culture and the way it translates into organisational or business culture. They combine individual and group work, as understanding and working within cultural differences is necessarily a group activity. As your group progresses through the workbooks, you may evaluate the effectiveness of this framework for yourselves in managing cross-cultural differences in business and in social life. The key areas of study are: •Concepts of culture and cultural characteristics •Critical Thinking about cultures Learning Outcomes: The specific learning objective for this section are that you will be able to individually and through group discussion: •Define and interpret the concept of cultur