Entrepreneurship in an indigenous community: Sustainable tourism and economic development in a newly inscribed UNESCO world heritage site

In June 2013, the Honghe Hani Rice Terraces in China were inscribed as a UNESCO World Cultural Landscape in recognition of their breathtaking beauty and the centuries-long sustainable relationship between the environment and indigenous communities stewarded by unique cultural and religious practices. Based on intensive fieldwork, this chapter discusses the environmental issues currently facing the rice terraces and communities, and the possible effects and implications following the UNESCO inscription. The chapter provides a comprehensive review of the intertwined social, cultural and environmental factors within the site, including out-migration, tourism development and the role of government, sustainability, governance, and entrepreneurship of the local indigenous community. The chapter argues that tourism development and the subsequent World Heritage Site inscription have overwhelmingly brought important effects for local communities, particularly while local communities display an enormous amount of ingenuity in addressing existing challenges and adapting to new opportunities. The benefits of development should be more widely distributed among the communities. This chapter thus highlights the critical role of providing the indigenous community with access to resources such as knowledge, skills and finance to enable greater involvement and participation, while making the case for acknowledgement of the different forms of participation and ownership