Strategic environmental communication tools

Ponència presentada a QUALICER'14, XIII Congreso Mundial de la Calidad del Azulejo y del Pavimento Cerámico, celebrat a Castelló, 17-18 febrer 2014The Instituto de Tecnología Cerámica (ITC), pursuing its programme of actions aimed at transferring knowledge to the ceramic industry, presents the following work to facilitate the entry of ceramic coverings to markets demanding sustainable or green products and to national and international sustainable building certification programmes. At present, for the industry in general and for the ceramic industry in particular, companies seeking to respond to green market demands face serious difficulties owing to the vast number of existing certificates, ecolabellings, and eco-features, which adversely affect the decision-taking process in this sense. In this context, ITC has focused on developing, adapting, and fine-tuning a series of the most demanded eco-features, currently deemed the most complete for ceramic coverings