Add to ORKGThe purpose of an advertisement is to draw the attention of its audience to a brand or product and get them to take advantage of the proposed offer. This article shows, using the example of two advertising campaigns by the Goethe Institute in Krakow and Warsaw, what strategies are employed to interest Polish-speaking audiences and get them to enrol for a German course at the Goethe Institute
The article presents the scope of using of the different advertising media. The discipline of marke...
In the modern world it can be easy to encounter advertising slogans that are supposed to grab the at...
This article is a missionary tract arguing for marketing education as a fundamental requirement for ...
The article raise a problem of advertising presence in Polish language lessons. Currently as a princ...
The issues related to the use of advertising texts when teaching foreign languages have been conside...
The article puts forward the thesis that outdoor advertising is an important element that enriches c...
The article author describes the methods of creating a strategy of Polish language teaching and prom...
The article is titled ‘The language of advertising campaigns and the creation of attitudes on exampl...
Promotional actions of Lublin Voivodeship – Lubelskie. Taste Life!The aim of the article is to descr...
The article considers the strategic and tactical functions of advertising, the peculiarities of adve...
The article author describes the methods of creating a strategy of Polish language teaching and prom...
The article takes up the reflection on advertising as an integral element of the modern reality, inf...
The aim of the article is to investigate a film poster as a marketing message in 1990–2010. 1990 mar...
The competition on the Polish tourism market, just like elsewhere in the world, is becoming stronger...
Przedmiotem niniejszej pracy jest zaprezentowanie instytutów językowych w kontekście upowszechniania...
The article presents the scope of using of the different advertising media. The discipline of marke...
In the modern world it can be easy to encounter advertising slogans that are supposed to grab the at...
This article is a missionary tract arguing for marketing education as a fundamental requirement for ...
The article raise a problem of advertising presence in Polish language lessons. Currently as a princ...
The issues related to the use of advertising texts when teaching foreign languages have been conside...
The article puts forward the thesis that outdoor advertising is an important element that enriches c...
The article author describes the methods of creating a strategy of Polish language teaching and prom...
The article is titled ‘The language of advertising campaigns and the creation of attitudes on exampl...
Promotional actions of Lublin Voivodeship – Lubelskie. Taste Life!The aim of the article is to descr...
The article considers the strategic and tactical functions of advertising, the peculiarities of adve...
The article author describes the methods of creating a strategy of Polish language teaching and prom...
The article takes up the reflection on advertising as an integral element of the modern reality, inf...
The aim of the article is to investigate a film poster as a marketing message in 1990–2010. 1990 mar...
The competition on the Polish tourism market, just like elsewhere in the world, is becoming stronger...
Przedmiotem niniejszej pracy jest zaprezentowanie instytutów językowych w kontekście upowszechniania...
The article presents the scope of using of the different advertising media. The discipline of marke...
In the modern world it can be easy to encounter advertising slogans that are supposed to grab the at...
This article is a missionary tract arguing for marketing education as a fundamental requirement for ...