Ideology and criticism of culture in Bolívar Echeverría. Elements of a decolonial theory of communication

If culture is growing and transforming creation, productive action directed, vía paideia, the social being, the work of Bolívar Echeverría on the role of the symbolic or immaterial constitutes a fundamental contribution to a critical theory of ideology in the era of hypermediacy. From the Marxism to Baroque, politics and the political, the interconnections of thoughts projected break points and vital breakup for the social change that is just considered in current studies of spin-colonial Latin America. This article analyzes the contribution of Bolívar Echeverría works from analysis of ideology considering the semiotic work from the whole cultural dimension or symbolic production in relation to social practices and processes of reproduction of capitalism. Accepting that our time is the Neo-Baroque era, the era of the image, the cornucopia of language and culture of gamification, the article explores the highlights interpretive elements in the thesis of the baroque ethos of the author to analyze the dominant forms of symbolic power in the struggle for their own code called Cognitive Capitalism