International audienceIn this paper, we present a theoretical analysis, one design and fabrication of a limited-diffractive planar Bessel beam launcher, that exhibits a zeroth order Bessel profile in the transverse electric field component with respect to the z-propagation axis. The launcher is designed by synthesizing a finite zeroth order, first kind Hankel aperture distribution, polarized along a fixed polarization unit vector. The field radiated by such an aperture distribution is derived by following an approximate model based on geometric theory of diffraction, thus allowing to highlight the relevant wave constituents involved in transverse Bessel beam generation, also including the effect of aperture truncation on the radiated beam. ...