This Viewpoint focuses on the debate in market research around the gap between academia and practitioners. It argues that the debate misses the key role that universities play in the provision of market research skills and that it is this skills gap that needs to be addressed in order to ensure the future of research as a profession
This article challenges the content of most marketing research courses whereby students are indoctri...
Purpose - This paper sets out to identify the knowledge and skills that marketing practitioners need...
We examine three related ways in which the gap between theory and practice has been framed. One appr...
This Viewpoint focuses on the debate in market research around the gap between academia and practiti...
Purpose – The aim of this paper is to review the debate on the purpose, focus and necessity of UK un...
Management researchers and management practitioners increasingly appear to be talking past each othe...
Purpose – The purpose of this paper is to comment on the differences in perceptions that exist betwe...
This commentary was stimulated by two things. First, the apparently growing concerns within marketin...
Set against a transforming social and economic climate, this empirical study reignites debate about ...
Purpose - The aim of this paper is to review the debate on the purpose, focus and necessity of UK un...
Purpose - The purpose of this paper is to comment on the differences in perceptions that exist betw...
In marketing, as in other areas of management studies, there is a feeling abroad that lines of commu...
This article challenges the content of most marketing research courses whereby students are indoctri...
There is a “knowledge gap ” between academic researchers and practitioners. Managers frequently expe...
This article is not available through ChesterRep.Within Academe, business and community engagement p...
This article challenges the content of most marketing research courses whereby students are indoctri...
Purpose - This paper sets out to identify the knowledge and skills that marketing practitioners need...
We examine three related ways in which the gap between theory and practice has been framed. One appr...
This Viewpoint focuses on the debate in market research around the gap between academia and practiti...
Purpose – The aim of this paper is to review the debate on the purpose, focus and necessity of UK un...
Management researchers and management practitioners increasingly appear to be talking past each othe...
Purpose – The purpose of this paper is to comment on the differences in perceptions that exist betwe...
This commentary was stimulated by two things. First, the apparently growing concerns within marketin...
Set against a transforming social and economic climate, this empirical study reignites debate about ...
Purpose - The aim of this paper is to review the debate on the purpose, focus and necessity of UK un...
Purpose - The purpose of this paper is to comment on the differences in perceptions that exist betw...
In marketing, as in other areas of management studies, there is a feeling abroad that lines of commu...
This article challenges the content of most marketing research courses whereby students are indoctri...
There is a “knowledge gap ” between academic researchers and practitioners. Managers frequently expe...
This article is not available through ChesterRep.Within Academe, business and community engagement p...
This article challenges the content of most marketing research courses whereby students are indoctri...
Purpose - This paper sets out to identify the knowledge and skills that marketing practitioners need...
We examine three related ways in which the gap between theory and practice has been framed. One appr...
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