Mobile advertising on social media and search engines : Graduate paper

Tema diplomskog rada je mobilno oglašavanje na društvenim mrežama i tražilicama. Mobilno oglašavanje podrazumijeva uporabu naprednih mobilnih uređaja ili smartphonea putem kojih su korisnici izloženi brojnim oglasima od strane različitih oglašivača. Mobilno oglašavanje je u stalnom razvoju i neprestano se mijenja kako se otkrivaju nove mogućnosti. Činjenica da više od 50% svjetske populacije posjeduje neki oblik smartphonea govori o velikom potencijalu mobilnog marketinga. U radu će se analizirati karakteristike mobilnog marketinga, 5 velikih strategija mobilnog marketinga, prednosti i nedostaci mobilnog oglašavanja, oblici mobilnih oglasa i njihova svrha, mobilno oglašavanje na društvenim mrežama te mobilno oglašavanje na tražilicama. Cilj je istražiti potencijale mobilnog oglašavanja te uvidjeti trendove mobilnog marketinga. Društvene mreže u današnje vrijeme imaju značajnu ulogu za poslovne subjekte jer su one glavni izvor komunikacije s krajnjim kupcima. Cilj je kroz rad prikazati koji su to potencijali društvenih mreža kao oblik mobilnog oglašavanja.The topic of this paper is mobile advertising on social media and search engines. Mobile advertising includes the use of advanced mobile devices or smartphones through which the users are being exposed to numerous ads by various advertisers. Mobile advertising is constantly developing and changing with newly emerging opportunities. The fact that more than 50% of the world's population owns some type of smartphone says a lot about the big potential of the mobile marketing. The paper will analyse the characteristics of mobile marketing, 5 strategies of mobile marketing, advantages and disadvantages of mobile advertising, types of mobile ads with their purposes, mobile advertising on social media and mobile advertising on search engines. The aim of paper is to research the mobile advertising potentials and distinguish the mobile advertising trends. Social networks nowadays are having a significant role for businesses because they're main source of communication with the customers. This paper aims to showcase the potential that social networks have as the mobile advertising means