Corporate visual communication with the public on example of Erste Bank

Korporativna komunikacija temelj je svake tvrtke koja misli ozbiljno poslovati i stvarati kvalitetne odnose. Kako bi se došlo do spomenutog cilja potrebno je planirati i razviti sve oblike komunikacije koje jedna tvrtka može kreirati. Uz ovakav plan sastavni dio te komunikacije je vizualna komunikacija koja se sa svojim izgledom i logom predstavlja javnostima i putem spomenutog stvara kontakte i dogovara poslovanje. Kako jedna fotografija govori kao tisuću riječi tako se tome mora i posvetiti. Današnji korisnici vrlo su probirljivi i očekuju više nego itko, a da im se u tome zadovolje i njihove potrebe. Da bi se svemu tome moglo konkurirati potreban je veliki angažman u svim oblicima, a tako i u vizualnoj komunikaciji. Na spomenuti način posluje i Erste banka koja je vrlo ozbiljan konkurent na tržištu i vodi računa o svim potrebnim komunikacijskim kanalima. U ovom radu provedeno je istraživanje pod temom „Korporativno vizualno komuniciranje s javnošću na primjeru Erste banke“ na uzorku od 205 dobrovoljnih ispitanica i ispitanika koji su dobiveni distribuiranjem upitnika putem web stranice. Postavljene su hipoteze o web stranici, o vizualnoj komunikaciji, korisnosti i koliziji, te su sve tri hipoteze ujedno i potvrđene. Sve to ukazuje na to da Erste banka posluje na zavidnoj razini, te da su korisnici i posjetitelji zadovoljni u odnosu na vizualnu i drugu komunikaciju.Corporate communication is the foundation of any company that thinks of doing business seriously and creating quality relationships. In order to reach the mentioned goal, it is necessary to plan and develop all forms of communication that a company can create. With such a plan, an integral part of that communication is visual communication, which with its appearance and logo is presented to the public and through the aforementioned creates contacts and arranges business. As one photograph speaks like a thousand words, so one must dedicate oneself to it. Today's users are very picky and expect more than anyone, without having their needs met. In order to be able to compete with all this, a great deal of engagement is needed in all its forms, as well as in visual communication. Erste Bank, which is a very serious competitor in the market and takes care of all necessary communication channels, also operates in the mentioned manner. In this paper, a research was conducted on the topic "Corporate visual communication with the public on the example of Erste Bank" on a sample of 205 voluntary respondents who were obtained by distributing the questionnaire via the website. Hypotheses about the website, visual communication, usefulness and collision were set, and all three hypotheses were confirmed at the same time. All this indicates that Erste Bank operates at an enviable level, and that customers and visitors are satisfied in terms of visual and other communication