There is cross-party agreement on the urgency of addressing child poverty in the UK, but less consensus on how to define and measure it, and understand its causes and effects. The Conservative/Liberal Coalition government’s policy and rhetoric favoured individual explanations for poverty, portraying poor parents as making bad spending decisions, and transmitting their attitudes and behaviours on to their children. This article draws on the 2012 UK Poverty and Social Exclusion survey (PSE2012) to examine how far the realities of life for poor children match these explanations. Analysis covers four strands: the prevalence of child poverty; the demographics of poor children; the experiences of poor children; and how parents in poverty allocate...