"This article provides a critical overview of the contribution of British Cultural Studies to research on contemporary youth cultures, and some indications of how it should develop in the future. While the early work in this tradition has sometimes been unfairly attacked by subsequent researchers, the approach is in need of some careful reappraisal in the light of recent cultural change. The article argues that the category of 'youth' itself has become increasingly fluid and flexible; that the relations between the global and the local dimensions of youth culture have become more complex and dynamic; and that media - not least digital media - have become increasingly central to youth cultural practices. The article refers to examples of res...