Guadalajara, Jalisco, is the second largest city in Mexico with around 4.5 million inhabitants. A high seismic hazard exists in the city due to forces produced by the interaction between the Rivera, Cocos and North American plates and the smaller Jalisco Block. Guadalajara is one of the largest cities built over pumice soil deposits. Furthermore, the near‐surface phreatic level causes a high susceptibility to liquefaction. All these features can cause extreme earthquake site effects. Due to the fragile inner structure of pumice sands, traditional geotechnical tests are inappropriate to characterize the seismic response. Therefore, we propose the use of surface wave analysis methods (multichannel analysis of surface waves and refraction micr...