Экологическая упаковка в торговой логистике и инновационном предпринимательстве на основе Интернет-маркетинговых онлайн-исследований и коммуникаций

In the paper the eco-trends in packaging and the Ukrainian market of organic products are analyzed. A scientific and practical approach to the development of environmental packaging in Supply Chain Management is formed, the approach is based on the results of the Internet marketing online research. It takes into account the evaluation of consumers’ (marking, ergonomics and convenience, aesthetic, reliability and durability, communication), manufacturers’ (economic, transportation and storage, environmental); intermediaries’ (transportation and warehousing, marking, ergonomics and convenience) perspectives, considering the principles of eco-oriented logistic management in trade and innovative entrepreneurship