Colorblind and Multicultural Prejudice Reduction Strategies in High-Conflict Situations

We tested colorblind and multicultural prejudice-reduction strategies under conditions of low and high interethnic conflict. Replicating previous work, both strategies reduced prejudice when conflict was low. But when conflict was high, only the colorblind strategy reduced prejudice (Studies 1 and 2). Interestingly, this colorblind response seemed to reflect suppression. When prejudice was assessed more subtly (with implicit measures), colorblind participants demonstrated bias equivalent to multicultural participants (Study 2). And, after a delay, colorblind participants showed a rebound, demonstrating greater prejudice than their multicultural counterparts (Study 3). Similar effects were obtained when ideology was measured rather than manipulated (Study 4). We suggest that conflict challenges the tenets of a colorblind ideology (predicated on the absence of group differences) but not those of a multicultural ideology (which acknowledges difference)