Instagram as a supportive business platform for freelance photographers in Nepal : Freelance photographers making their career out of creativity through Instagram

Instagram has been creating a major impact on the Nepalese society following up day to day trends. People have platforms to flourish their skills and make economic benefits through social media and they do not have to involve professionally depending upon big companies for their source of income. As Nepal is one of the most preferred destinations for tourists all around the world, Nepalese photographers can make quite an impact through the pictures, small videos being posted on Instagram and influencing people all around the world giving them an opportunity to build their own brand. The central idea of the thesis is how photographers can use Instagram in Nepal to build their personal brand. In this research we will explore Nepalese photographers on Instagram where we highlight how they have used Instagram as an assisting platform for their business benefit. This research will study ow Instagram has helped Nepalese photographers to make a career out of their creativity and intends to show how Nepalese freelance photographers are benefitting from Instagram in terms of business. Following up the theory, in empirical part, a questionnaire survey is conducted among a group of 50 Nepalese freelance photographers who are using Instagram. The objective of the survey was to know how Instagram actually helps them to make their career through their creativity, how they have been able to influence people through images on social media. The second part concerns an in-dept interview portraying their day-to-day challenges. This study is focused on the journey of the photographers on Instagram, about the progress and is to prove that Instagram provides a platform for photographers to earn money and make their career without experience