This article proposes a research agenda to study what causes consumers to switch smartphone manufacturer and operating system brands. International consumer survey is planned for data collection and structural equation modeling method will be used to extrapolate whether internal preferences play a larger role than external influences in consumers’ switching behavior. The effects are expected to be moderated by behavioral control, subjective uncertainty and prior switching experience and controlled with a set of constraint variables. As a theoretical contribution, we propose a new theory to evaluate switching primarily through the latent construct of magnitude of switch. Potential practical implications offer new insights into consu...
International audienceFor a sample of 9,799 subscribers to a single mobile operator, we observe swit...
The increased penetration of mobile devices has a significant impact on customers’ online shopping b...
In this research, the diffusion of innovation regarding smartphone usage is analysed through a consu...
Lifestyle, variety seeking, customer trust and promotion are some factors that can be a trigger. Th...
Objective: The objective of this thesis is to investigate the behavioral changes regarding consumer...
With increasing technology advancement, online shopping, and growth of affordable segment, smartphon...
This dissertation studies intentions of iOS and Android smartphones users in the UK to switch to a s...
Abstract- The consumer behavior is always remaining under influence of factors, which simulates the ...
This research examines why and how consumers switch their mobile phones. We propose a framework that...
This research examines why and how consumers switch their mobile phones. We propose a framework that...
The increased penetration of mobile devices has a significant impact on customers’ online shopping b...
Purpose – To figure out the factors that impact purchase intention of technological devices in a tec...
Mobile phones have become a commodity and consumers switch their phones increasingly often. Earlier ...
Mobile phones have become a commodity and consumers switch their phones increasingly often. Earlier ...
Undoubtedly, recent technological advancement in smartphones has completely altered how information ...
International audienceFor a sample of 9,799 subscribers to a single mobile operator, we observe swit...
The increased penetration of mobile devices has a significant impact on customers’ online shopping b...
In this research, the diffusion of innovation regarding smartphone usage is analysed through a consu...
Lifestyle, variety seeking, customer trust and promotion are some factors that can be a trigger. Th...
Objective: The objective of this thesis is to investigate the behavioral changes regarding consumer...
With increasing technology advancement, online shopping, and growth of affordable segment, smartphon...
This dissertation studies intentions of iOS and Android smartphones users in the UK to switch to a s...
Abstract- The consumer behavior is always remaining under influence of factors, which simulates the ...
This research examines why and how consumers switch their mobile phones. We propose a framework that...
This research examines why and how consumers switch their mobile phones. We propose a framework that...
The increased penetration of mobile devices has a significant impact on customers’ online shopping b...
Purpose – To figure out the factors that impact purchase intention of technological devices in a tec...
Mobile phones have become a commodity and consumers switch their phones increasingly often. Earlier ...
Mobile phones have become a commodity and consumers switch their phones increasingly often. Earlier ...
Undoubtedly, recent technological advancement in smartphones has completely altered how information ...
International audienceFor a sample of 9,799 subscribers to a single mobile operator, we observe swit...
The increased penetration of mobile devices has a significant impact on customers’ online shopping b...
In this research, the diffusion of innovation regarding smartphone usage is analysed through a consu...