A Phenomenological Study of the Language Ideology, Language Management, and Language Practice in English-Medium Universities in Bangladesh: Lecturers’ and Students’ Voices

English Medium Instruction (EMI) is a commonly observed phenomenon in higher education (HE) in the countries where English is mandated as a second or foreign language. The globally conducted studies reported the prospect, practice, problems, and eventualities of EMI in HE. Numbering around 105, private universities in Bangladesh also adopted EMI. Being guided by Cooper (1989) and Spolsky (2009), this phenomenological study explored the language ideology of lecturers and students regarding the benefits of EMI, their remarks about the language management to achieve compatibility for adopting EMI, and their opinion concerning the implementation (language practice) of EMI in the classrooms of private universities in Bangladesh. We collected from eight participants (four students and four lecturers) who responded to the semi-structured interviews and classroom observations. The findings of the study suggested EMI does not observe full-fledged practice in the classrooms, as lecturers and students struggle to impart and receive knowledge due to their limited proficiency in the English language, although they did not deny the benefit of EMI to produce globally efficient workforces empowered with English language proficiency. This paper suggested the implementation of a bilingual curriculum in which instruction is delivered in English and Bangla to imparting a great deal of knowledge to the students. In the national language-in-education policy, Cognitive Communicative Academic Language Proficiency (CALP) should be prioritized over Basic Interpersonal Communication Skills (BICS) and Academic Language Learning Approach (CALLA) to enrich knowledge acquisition