Where have all the Canadians gone? : frame resonance, transformation and institutionalization of the Canadianization movement, 1968-1985

Social movements are an understudied aspect of Canadian society. This thesis is an attempt to address this general lacuna by examining the social movement efforts of Canadian cultural nationalists during the 1960s and 1970s, as they struggled to build a strong, vibrant Canadian cultural community. Four social movement based questions guide the analysis. First, why did the Canadianization movement begin when it did? Second, how did the movement transform itself for long-term survival? Third, what kinds of mobilizing structures did the movement make use of, and what influence did these structures have on the movement's activities? And finally, how did the movement maintain itself in times when the political and media climate was unreceptive? This thesis addresses these questions with the combined use of data collected from archival sources as well as twenty-two interviews. The case of Canadianization permits us to empirically document the actions that organizational intellectuals take in pushing for social and cultural change, an aspect of the social movements literature that, until now, has been largely only theorized about