Development of Agroindustry Based Tourism: Tea Industry Case Study

Tourism is one of the needs of human being. Agroindustry is one of the potential sources for tourism now and the near future. The objectives of this research are: (1) identify the factors which influence to the development of agroindustry based toursm, (2) analysis internal and external factors of the system of agroindustry based tourism.Agroindustry which has plantation, harvesting and processing tends to be developed by companies in order to spread out the mission of company, and also give deep understanding to customer and it also as a corporate social responsibility. Company’s management, farmers, workers, customers, and government are the actors of agroindustry based tourism. They have their needs and their roles for agroindustry tourism. This research can contribute to the development of ecotourism as well as sustainable natural resource development.Keywords: agroindustry, tourism, sustainable development.