Theory Building and Case Study in Creative Quarters Research

文化創意產業是二十一世紀創造經濟新局的關鍵新興產業，誠如聯合國貿易暨發展會議(UNCTAD)在2010年指出，在2002年到2008年間，全球貿易衰退了12%，然而創意產業卻依然持續地成長，出口貿易金額更增加到592億美元，是2002年的兩倍，每年皆維持著14%的成長。文化創意園區則是推動文化創意產業最佳策略之一，亦是作為「文化創意」與「產業經濟」、「生活藝術」與「商業消費」間的最佳平台，創造高附加價值、就業機會、並提升國民生活品質。英國的文創產業蓬勃發展，推動Sheffield Creative and Industrial Quarter、Manchester North Quarter等數過文創園區都相當地成功。另外，中國上海市目前有75個文化創意園區，而每個園區招商進駐率相當高，在工作室、公司及店家營運，經營地相當成功。透過對於國際在文化創意園區的推動經驗的頗析可以作為台灣在推動類似業務的參考。本研究之目的為建構文化創意園區的理論架構，以及運用個案方式來剖析全球幾個重要的文化創意園區。在理論方面，乃彙整創意階層理論、創意4P理論以及創意聚落等重要文獻，其次，乃透過剖析全球數個成功的文化創意園區的發展歷程與策略發展規劃。本計畫是以三年期為規畫前提。第一年採meta-analysis的研究方法來進行文獻的搜集與頗析，以建構文化創意園區的理論架構，並發展本研究的假說；第二年採次級資料蒐集法，以蒐集世界各國在文創園區的成功案例與發展的歷程；三年採專家訪談、田野調查與深入訪談方法來蒐集初級資料，並進行實證資料的整理、分析與研究論文的發表。Cultural and creative industry has become the emergent new industry in the 21st century. The UNCTA has reported that the global trade has declined 12% during 2002 and 2008, however the exports of creative industries have achieved USD59.2 billion dollars, which are two times of those in 2002, and remain 14% in growth annually.Creative quarter is one of strategic mechanisms to promote cultural and creative industries, which can be the platform of cultural creativity and industrial economy, and life art and commercial consumption in order to create added-value, to increase employment opportunities, and to enhance people's life quality. The creative industries in the UK have been well-developed including Sheffield's Creative and Industrial Quarter and Manchester North Quarter…etc. In addition, there are more than 75 creative quarters in Shanghai of which entrance rate is quite high and the offices and the studios are almost full. Through the understanding of the successful creative quarters can be the references to Taiwan's development in creative quarters.This research aims to develop a conceptual framework in understanding creative quarters, and to apply case studies to analyze the globally successful creative quarters. In theories, the creative hierarchy theory, 4p theory, and industrial cluster theory are incorporated. In case studies, the globally successful creative quarters are collected to deeply understand their development process and strategic planning.This research will be conducted a three-year period of time. At the first year, the meta-analysis approach is conducted to survey the relevant literature, and to develop the conceptual framework, and to construct the research propositions. At the second year, the secondary research approach is conducted to collect the successful cases in creative quarters globally. At the third year, the expert interviews, field studies and in-depth interviews are conducted to collect the primary data, to examine the empirical evidence, and to analyze the results