The aim of the study was to analyse preferable gender characteristics based on underlying gender stereotypes among the students from the University of Belgrade. The specific objective was to explore the prescribed value and the structure of those stereotypes. The participants were 261 students (69.7% female) from the University of Belgrade, 55.2% from Departments of social sciences and humanities and 44.8% from Departments of technical sciences, from the first to the fourth year of undergraduate studies. In the first phase of the study, we have used the list of eight pairs of desirable male and female prototypical attributes, and in the second phase, we have used the semantic differential scale for evaluative assessment of those attributes....