The Measurement and Comparison of Media Credibility

摘要 本研究采用实验法，以厦门大学200名在校大学生为被试，通过2×22的被试内被试间混和设计，对所选22个媒介进行了媒介公信力的测量和比较，探讨了信息参考点因素、媒介机构级别因素对被访者评价媒介公信力的影响。 本研究得到以下结果：①无论以新闻信息为参考点还是以广告信息为参考点，CCTV1、凤凰卫视、人民日报和中央人民广播电台的公信力都位居所测媒介的前四名；厦门网、天涯社区、厦门移动电视、厦门小鱼社区论坛和城市T频道等新媒体的公信力评分总体偏低，明显低于一些传统媒体；而手机短信和陌生人的公信力评分则最低，位居所测媒介最后两位。 ②以新闻信息为参考点时，媒介渠道的排名具体为：报纸>电...Abstract The research used experiment method and took 200 students of Xiamen University as the subjects who were assigned to conditions in a 2×22 mixed factorial design. The credibility of the chosen 22 media was tested and compared in order to explore the influence of information reference point and the rank of media on the respondents’ evaluations of media credibility. The results of the study...学位：文学硕士院系专业：人文学院新闻传播系_传播学学号：2005130023