A Research on the Construction and Application of Management Decision Model in Media Group: In Case of Guizhou Broadcast Media Group

随着我国新闻传播领域的改革不断深化，组建传媒集团进行企业化运作成为资本密集型的广播电视产业的不二之选。伴随传媒市场上参与者的逐步增多，传媒行业的竞争态势也在急剧加大，这对传媒集团的运营管理提出了新的要求和挑战，如何相对科学合理地制定传媒集团的战略决策是经营者需要重点思考的问题。 本文从传媒集团的历史渊源及运营现状入手，在回顾国内外对传媒集团战略的相关研究文献以及传媒集团运营和管理现状的基础上，引入管理科学的定量研究范式，以贵州广电传媒集团作为实证研究对象，实地调查收集专家数据与相关的一手资料后，基于管理学中战略管理的分析框架深入剖析其行业环境和内部特征，再结合决策论的相关模型与方法构建出管理...With the further development of Chinese Media industry, establishing media group enterprise become the best choice for television field which is capital intensive. More and more participants come into the market lead to increased competition for the media industry, which raise new demands and challenges for the operation and management of media group, and how to make a rational strategic decision...学位：文学硕士院系专业：新闻传播学院_新闻学学号：1052011115294