Body, sexuality and beauty. Femininity in four swedish magazines

The purpose of this master’s thesis is to examine how femininity, Silikon, Vecko Revyn, and Darling. The study is made from a critical discourse analytical approach and text, pictures, and layout are all analysed. Some of the main characteristics of the material are the division in the categories"we"and"them", double messages, and personal address to the reader. Femininity is strongly associated with body, sexuality, beauty, and looks. A common representation is beauty defined by the features: thin, young, and fair skin. The most distinguished difference is the way differences between women and men are represented in the magazines