The Impact of Cloud Computing Towards Early Stage Startups in Sweden : Case of Three Stockholm-Based Early Stage Startups

In the last decades, the technology in ICT sector has advanced significantly. Rapid improvement of Internet services and virtualization techniques have caused the birth of a handful of computing paradigms, including the cloud computing. There are a number of major global cloud service providers that offers various cloud services to individual and companies. Consequently, there are increasing numbers of companies that are moving to the cloud leading to proliferation of cloud computing market. This thesis explores the impact of cloud computing towards early stage startups in terms of usage, benefit, competitive advantage, and dependency in order to be sustainable in the focus of a specific country: Sweden. Stockholm has become one of the top tech startup scenes in Europe and has given birth to a great deal of startups, some of the internationally recognized ones including Spotify, Klarna, and King while there are other ones that have a potential to catch up with them. In order to give an insight about what the impacts of cloud computing towards the early stage startups, three Stockholm-based early stage startups from 3 different field of business were interviewed. To ensure the anonymity of the startups, the companies are referred to The Healthy Company, a startup that sells healthy food through pop-up bicycle; The Invest Company, a startup that develops mobile application to connect startups and investors; and The Learning Company, a startup that summarizes business books that take 8 hours to finish into just half an hour. Based on the findings of this study, there are several characteristics that are similar in all 3 startups regardless of their field of business.