Add to ORKGBrand loyalty is one of the most debated issues by scholars and corporations alike. Today's consumer is a mobile flip-flopper vith a rather unstable attitude and behaviour towards brand, stores and products. The objective of this paper is to investigate whether there is a consumer who remains loyal to the product's brands. For this purpose a questionnaire has been developed whose analysis should enable the author to formulate some early remarks
Purpose – The purpose of this paper is to determine the factors that lead to brand loyalty. These fa...
“Authentic brand activism” is an under-researched area of study, and it suffers from a clear lack of...
Abstract †The research was constructed to study the consumer behavior towards fast-moving consumer...
Brand loyalty is one of the most debated issues by scholars and corporations alike. Today's consumer...
Brand loyalty is one of the most debated issues by scholars and corporations alike. Such issues have...
Business can get better market performance, the better relationship it is able to establish with cus...
The paper investigates the possible existence of higher levels of retailer brand loyalty within buye...
The development of brand loyalty plays an important factor in the development of marketing strategie...
Consumers are exposed to a wide variety of products with each carrying its own brand name. In order...
Abstract Problem statement – what factors determine brand loyalty in Smartphone? Purpose – The purpo...
For years the brand is in the focus of the marketing activities of many companies. Brand management ...
The subject of scientific research is the examination of the difference in brand loyalty factors acc...
This thesis aimed to define what is the role of a brand in customer experience, and how brand loyalt...
In contemporary entrepreneurial environment based on customer retention, the growth of th...
International audienceIn current highly competitive environments, improving consumers’ loyalty to br...
Purpose – The purpose of this paper is to determine the factors that lead to brand loyalty. These fa...
“Authentic brand activism” is an under-researched area of study, and it suffers from a clear lack of...
Abstract †The research was constructed to study the consumer behavior towards fast-moving consumer...
Brand loyalty is one of the most debated issues by scholars and corporations alike. Today's consumer...
Brand loyalty is one of the most debated issues by scholars and corporations alike. Such issues have...
Business can get better market performance, the better relationship it is able to establish with cus...
The paper investigates the possible existence of higher levels of retailer brand loyalty within buye...
The development of brand loyalty plays an important factor in the development of marketing strategie...
Consumers are exposed to a wide variety of products with each carrying its own brand name. In order...
Abstract Problem statement – what factors determine brand loyalty in Smartphone? Purpose – The purpo...
For years the brand is in the focus of the marketing activities of many companies. Brand management ...
The subject of scientific research is the examination of the difference in brand loyalty factors acc...
This thesis aimed to define what is the role of a brand in customer experience, and how brand loyalt...
In contemporary entrepreneurial environment based on customer retention, the growth of th...
International audienceIn current highly competitive environments, improving consumers’ loyalty to br...
Purpose – The purpose of this paper is to determine the factors that lead to brand loyalty. These fa...
“Authentic brand activism” is an under-researched area of study, and it suffers from a clear lack of...
Abstract †The research was constructed to study the consumer behavior towards fast-moving consumer...