Neural networks in response modeling in direct marketing : a comparative study with A.I.D

ANNAM An Artificial Neural Net Attraction Model to Analyze Market Shares

Harald Hruschka

January 1999

Systems and Modelling in Economics and Management Science’). The marketing literature so far only co...

Neural networks for satisfying real-time task constraints

Cardeira, C.
Mammeri, Z.
Centre National de la Recherche Scientifique (CNRS), 54 - Vandoeuvre-les-Nancy (France). Centre de Recherche en Informatique de Nancy (CRIN)
Nancy-1 Univ., 54 - Vandoeuvre-les-Nancy (France). Centre de Recherche en Informatique de Nancy (CRIN)
Nancy-2 Univ., 54 - Vandoeuvre-les-Nancy (France). Centre de Recherche en Informatique de Nancy (CRIN)
Institut National Polytechnique de Lorraine (INPL), 54 - Vandoeuvre-les-Nancy (France). Centre de Recherche en Informatique de Nancy (CRIN)

January 1994

SIGLEAvailable at INIST (FR), Document Supply Service, under shelf-number : RP 12787 / INIST-CNRS - ...

Decision support in non-conservative domains : generalization with neural networks

Dutta, Soumitra
Shekhar, Shashi
Wong, W.Y.
Institut Europeen d'Administration des Affaires (INSEAD), 77 - Fontainebleau (France)

January 1992

SIGLEAvailable at INIST (FR), Document Supply Service, under shelf-number : DO 1103 / INIST-CNRS - I...

Neural networks in marketing: modelling consumer responses to advertising stimuli

Curry, B.
Moutinho, L.

January 1993

Examines the theoretical base of the neural network technique showing, for example, that it is linke...

Neural Networks for Target Selection in Direct Marketing

Potharst, Rob
Kaymak, Uzay
Pijls, Wim

March 2001

textabstractPartly due to a growing interest in direct marketing, it has become an important applica...

How neural networks can assist in marketing decision support systems

Proctor, R
Keele Univ. (United Kingdom). Dept. of Economics and Management Science

January 1990

SIGLEAvailable from British Library Document Supply Centre- DSC:9350.122(KU-DEMS-WP--90-11) / BLDSC ...

Implementing neural networks for decision support in direct marketing

CUI, Geng
MAN, Leung Wong

January 2004

Innovative methods of artificial intelligence such as artificial neural networks (ANNs) have been in...

Bayesian neural network learning for repeat purchase modelling in direct marketing

Viaene, Stijn
Baesens, Bart
Van den Poel, D
Vanthienen, Jan
Dedene, Guido

January 2001

We focus on purchase incidence modelling for a European direct mail company. Response models based o...

Improving direct mail targeting through customer response modeling

Coussement, Kristof
Harrigan, Paul
Benoit, Dries

December 2015

International audienceDirect marketing is an important tool in the promotion mix of companies, among...

Analysis of a neural network model

Fricker, Christine
Robert, Philippe
Saada, Ellen
Tibi, Danielle
Institut National de Recherche en Informatique et en Automatique (INRIA), 78 - Rocquencourt (France). Unite de Recherche de Rocquencourt

January 1991

Programme 1 : architectures paralleles, bases de donnees, reseaux et systemes distribuesSIGLEAvailab...

Knowledge extraction from neural networks : a survey

Baron, R.
Centre National de la Recherche Scientifique (CNRS), 69 - Lyon (France). Lab. de l'Informatique du Parallelisme
Ecole Normale Superieure de Lyon, 69 (France). Lab. de l'Informatique du Parallelisme
Lyon-1 Univ., 69 (France). Lab. de l'Informatique du Parallelisme
Institut Informatique et Mathematiques Appliquees de Grenoble (IMAG), 69 - Lyon (France). Lab. de l'Informatique du Parallelisme

January 1994

SIGLEAvailable at INIST (FR), Document Supply Service, under shelf-number : RP 13436 / INIST-CNRS - ...

Generalization with neural networks : an application in the financial domain

Dutta, Soumitra
Shekhar, Shashi
Institut Europeen d'Administration des Affaires (INSEAD), 77 - Fontainebleau (France)

January 1992

SIGLEAvailable at INIST (FR), Document Supply Service, under shelf-number : DO 1102 / INIST-CNRS - I...

Neural network modelling, evaluation and end-user orientation in the financial markets

McIntyre-Bahatty, Y.T.

January 1997

SIGLEAvailable from British Library Document Supply Centre-DSC:DXN015827 / BLDSC - British Library D...

Three algorithms for estimating the domain of validity of feed-forward neural networks

Courrieu, Pierre
Aix-Marseille-1 Univ., 13 - Aix-en-Provence (France). Centre de Recherche en Psychologie Cognitive (CREPCO)
Centre National de la Recherche Scientifique (CNRS), 13 - Aix-en-Provence (France). Centre de Recherche en Psychologie Cognitive

January 1992

SIGLEAvailable at INIST (FR), Document Supply Service, under shelf-number : RP 11695 / INIST-CNRS - ...

Development of a multifunctional sales response model with the diagnostic aid of artificial neural networks

Derek W. Bunn
Stefania Pantelidaki

This paper proposes an approach that models and forecasts sales through a flexible parametric respon...

ANNAM An Artificial Neural Net Attraction Model to Analyze Market Shares

Harald Hruschka

January 1999

Systems and Modelling in Economics and Management Science’). The marketing literature so far only co...

Neural networks for satisfying real-time task constraints

Cardeira, C.
Mammeri, Z.
Centre National de la Recherche Scientifique (CNRS), 54 - Vandoeuvre-les-Nancy (France). Centre de Recherche en Informatique de Nancy (CRIN)
Nancy-1 Univ., 54 - Vandoeuvre-les-Nancy (France). Centre de Recherche en Informatique de Nancy (CRIN)
Nancy-2 Univ., 54 - Vandoeuvre-les-Nancy (France). Centre de Recherche en Informatique de Nancy (CRIN)
Institut National Polytechnique de Lorraine (INPL), 54 - Vandoeuvre-les-Nancy (France). Centre de Recherche en Informatique de Nancy (CRIN)

January 1994

SIGLEAvailable at INIST (FR), Document Supply Service, under shelf-number : RP 12787 / INIST-CNRS - ...

Decision support in non-conservative domains : generalization with neural networks

Dutta, Soumitra
Shekhar, Shashi
Wong, W.Y.
Institut Europeen d'Administration des Affaires (INSEAD), 77 - Fontainebleau (France)

January 1992

SIGLEAvailable at INIST (FR), Document Supply Service, under shelf-number : DO 1103 / INIST-CNRS - I...

Neural networks in marketing: modelling consumer responses to advertising stimuli

Curry, B.
Moutinho, L.

January 1993

Examines the theoretical base of the neural network technique showing, for example, that it is linke...

Neural Networks for Target Selection in Direct Marketing

Potharst, Rob
Kaymak, Uzay
Pijls, Wim

March 2001

textabstractPartly due to a growing interest in direct marketing, it has become an important applica...

How neural networks can assist in marketing decision support systems

Proctor, R
Keele Univ. (United Kingdom). Dept. of Economics and Management Science

January 1990

SIGLEAvailable from British Library Document Supply Centre- DSC:9350.122(KU-DEMS-WP--90-11) / BLDSC ...

Implementing neural networks for decision support in direct marketing

CUI, Geng
MAN, Leung Wong

January 2004

Innovative methods of artificial intelligence such as artificial neural networks (ANNs) have been in...

Bayesian neural network learning for repeat purchase modelling in direct marketing

Viaene, Stijn
Baesens, Bart
Van den Poel, D
Vanthienen, Jan
Dedene, Guido

January 2001

We focus on purchase incidence modelling for a European direct mail company. Response models based o...

Improving direct mail targeting through customer response modeling

Coussement, Kristof
Harrigan, Paul
Benoit, Dries

December 2015

International audienceDirect marketing is an important tool in the promotion mix of companies, among...

Analysis of a neural network model

Fricker, Christine
Robert, Philippe
Saada, Ellen
Tibi, Danielle
Institut National de Recherche en Informatique et en Automatique (INRIA), 78 - Rocquencourt (France). Unite de Recherche de Rocquencourt

January 1991

Programme 1 : architectures paralleles, bases de donnees, reseaux et systemes distribuesSIGLEAvailab...

Knowledge extraction from neural networks : a survey

Baron, R.
Centre National de la Recherche Scientifique (CNRS), 69 - Lyon (France). Lab. de l'Informatique du Parallelisme
Ecole Normale Superieure de Lyon, 69 (France). Lab. de l'Informatique du Parallelisme
Lyon-1 Univ., 69 (France). Lab. de l'Informatique du Parallelisme
Institut Informatique et Mathematiques Appliquees de Grenoble (IMAG), 69 - Lyon (France). Lab. de l'Informatique du Parallelisme

January 1994

SIGLEAvailable at INIST (FR), Document Supply Service, under shelf-number : RP 13436 / INIST-CNRS - ...

Generalization with neural networks : an application in the financial domain

Dutta, Soumitra
Shekhar, Shashi
Institut Europeen d'Administration des Affaires (INSEAD), 77 - Fontainebleau (France)

January 1992

SIGLEAvailable at INIST (FR), Document Supply Service, under shelf-number : DO 1102 / INIST-CNRS - I...

Neural network modelling, evaluation and end-user orientation in the financial markets

McIntyre-Bahatty, Y.T.

January 1997

SIGLEAvailable from British Library Document Supply Centre-DSC:DXN015827 / BLDSC - British Library D...

Three algorithms for estimating the domain of validity of feed-forward neural networks

Courrieu, Pierre
Aix-Marseille-1 Univ., 13 - Aix-en-Provence (France). Centre de Recherche en Psychologie Cognitive (CREPCO)
Centre National de la Recherche Scientifique (CNRS), 13 - Aix-en-Provence (France). Centre de Recherche en Psychologie Cognitive

January 1992

SIGLEAvailable at INIST (FR), Document Supply Service, under shelf-number : RP 11695 / INIST-CNRS - ...

Development of a multifunctional sales response model with the diagnostic aid of artificial neural networks

Derek W. Bunn
Stefania Pantelidaki

This paper proposes an approach that models and forecasts sales through a flexible parametric respon...

ANNAM An Artificial Neural Net Attraction Model to Analyze Market Shares

Harald Hruschka

January 1999

Systems and Modelling in Economics and Management Science’). The marketing literature so far only co...

Neural networks for satisfying real-time task constraints

Cardeira, C.
Mammeri, Z.
Centre National de la Recherche Scientifique (CNRS), 54 - Vandoeuvre-les-Nancy (France). Centre de Recherche en Informatique de Nancy (CRIN)
Nancy-1 Univ., 54 - Vandoeuvre-les-Nancy (France). Centre de Recherche en Informatique de Nancy (CRIN)
Nancy-2 Univ., 54 - Vandoeuvre-les-Nancy (France). Centre de Recherche en Informatique de Nancy (CRIN)
Institut National Polytechnique de Lorraine (INPL), 54 - Vandoeuvre-les-Nancy (France). Centre de Recherche en Informatique de Nancy (CRIN)

January 1994

SIGLEAvailable at INIST (FR), Document Supply Service, under shelf-number : RP 12787 / INIST-CNRS - ...

Decision support in non-conservative domains : generalization with neural networks

Dutta, Soumitra
Shekhar, Shashi
Wong, W.Y.
Institut Europeen d'Administration des Affaires (INSEAD), 77 - Fontainebleau (France)

January 1992

SIGLEAvailable at INIST (FR), Document Supply Service, under shelf-number : DO 1103 / INIST-CNRS - I...

Neural networks in response modeling in direct marketing : a comparative study with A.I.D

Abstract

Extracted data

Neural networks in response modeling in direct marketing : a comparative study with A.I.D

Abstract

Extracted data

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