A benefit congruency framework of sales promotion effectiveness

Chandon, P.
Wansink, B.
Laurent, G.
Chambre de Commerce et d'Industrie de Paris, 78 - Jouy-en-Josas (France). Groupe HEC

Publication date

January 2000

Abstract

SIGLEAvailable from INIST (FR), Document Supply Service, under shelf-number : DO 7091 / INIST-CNRS - Institut de l'Information Scientifique et TechniqueFRFranc

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A benefit congruency framework of sales promotion effectiveness

Abstract

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A benefit congruency framework of sales promotion effectiveness

Abstract

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