The consumerisation of industrial advertising Changes over time

Lambert, D.
Morris, M.
Pitt, L
Henley Management Coll., (United Kingdom)

Publication date

January 1994

Abstract

SIGLEAvailable from British Library Document Supply Centre- DSC:9350.837405(HMC-WP-HWP--9432) / BLDSC - British Library Document Supply CentreGBUnited Kingdo

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The consumerisation of industrial advertising Changes over time

Abstract

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The consumerisation of industrial advertising Changes over time

Abstract

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