How much of brand equity is explained by trust?

Asset values 'goodwill' and brand names

Baxter, W
Chartered Association of Certified Accountants, London (United Kingdom)

January 1993

SIGLEAvailable from British Library Document Supply Centre- DSC:6227.7415(ACCA-TRC-ORP--14) / BLDSC ...

Measuring global brand equity using structure equation modeling A multi-nation and multi-brand context

Hsieh, Ming
Warwick Business School (United Kingdom)

January 2002

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:9261. ...

Accounting for brands

Atchley, K
Financial Times Business Enterprises Ltd., London (United Kingdom)
KATO Communications Ltd. (United Kingdom)

January 1993

SIGLEAvailable from British Library Document Supply Centre- DSC:q93/13282 / BLDSC - British Library ...

Comparing brand and generic equity

Stern, P
Warwick Business School (United Kingdom). Research Bureau

January 1994

SIGLEAvailable from British Library Document Supply Centre- DSC:9261.954(129) / BLDSC - British Libr...

Understanding the financial value of brands

Butterfield, L.
Haigh, D.
Institute of Practitioners in Advertising, London (United Kingdom)

January 1998

SIGLEAvailable from British Library Document Supply Centre-DSC:f99/3664 / BLDSC - British Library Do...

Brand valuation Understanding, exploiting and communicating brand values

Haigh, D.
Financial Times Retail and Consumer Publishing, London (United Kingdom)

January 1998

SIGLEAvailable from British Library Document Supply Centre-DSC:Vf99/5120 / BLDSC - British Library D...

Brand valuation A practical guide

Trevillion, K.
Perrier, R.
Institute of Chartered Accountants in England and Wales, London (United Kingdom)

January 1999

SIGLEAvailable from British Library Document Supply Centre-DSC:0573.564(405) / BLDSC - British Libra...

Brands and valuation

Saunders, J
Loughborough Univ. of Technology (United Kingdom). Dept. of Management Studies

January 1989

SIGLEAvailable from British Library Document Supply Centre- DSC:9349.7033(LUT-DMS-WP--211) / BLDSC -...

The nature and marketing opportunities for trusted brands

Drury, S.
De Chernatony, L.
Birmingham Business School (United Kingdom)

January 2002

SIGLEAvailable from British Library Document Supply Centre-DSC:9350.9281(2002-5) / BLDSC - British L...

Consumer equity relationship marketing

Szmigin, I.
Bourne, H.
Exeter Univ. (United Kingdom). Dept. of Business and Management

January 1998

SIGLEAvailable from British Library Document Supply Centre-DSC:3597.8932(98/05) / BLDSC - British Li...

Evaluating the underlying dimensions of brands in product and services markets

Chernatony, L. de
City Univ., London (United Kingdom). Business School

January 1991

SIGLEAvailable from British Library Document Supply Centre- DSC:9348.87(CU-BS-WP--132) / BLDSC - Bri...

Brand valuation Reference documents

Financial Times Retail and Consumer Publishing, London (United Kingdom)

January 1998

SIGLEAvailable from British Library Document Supply Centre-DSC:Vf99/5122 / BLDSC - British Library D...

Quantifying the effects of trust in supply chains during promotional periods

Riddalls, C.
Iscati-Johanson, B.
Axtell, C.
Sheffield Univ. (United Kingdom). Dept. of Automatic Control and Systems Engineering

January 2000

SIGLEAvailable from British Library Document Supply Centre-DSC:7769.08577(no 775) / BLDSC - British ...

What's trust worth? A briefing on why it's good business to be trusted

MacGillivray, Alex
New Economics Foundation (United Kingdom)

January 2002

Includes bibliographical references. Title from coverAvailable from British Library Document Supply ...

Attributions of brand quality On the advantages of being first

Mochrie, R.I.
Heriot-Watt Univ., Edinburgh (United Kingdom). Dept. of Economics

January 1996

SIGLEAvailable from British Library Document Supply Centre-DSC:3597.918(no 96/5) / BLDSC - British L...

Asset values 'goodwill' and brand names

Baxter, W
Chartered Association of Certified Accountants, London (United Kingdom)

January 1993

SIGLEAvailable from British Library Document Supply Centre- DSC:6227.7415(ACCA-TRC-ORP--14) / BLDSC ...

Measuring global brand equity using structure equation modeling A multi-nation and multi-brand context

Hsieh, Ming
Warwick Business School (United Kingdom)

January 2002

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:9261. ...

Accounting for brands

Atchley, K
Financial Times Business Enterprises Ltd., London (United Kingdom)
KATO Communications Ltd. (United Kingdom)

January 1993

SIGLEAvailable from British Library Document Supply Centre- DSC:q93/13282 / BLDSC - British Library ...

Comparing brand and generic equity

Stern, P
Warwick Business School (United Kingdom). Research Bureau

January 1994

SIGLEAvailable from British Library Document Supply Centre- DSC:9261.954(129) / BLDSC - British Libr...

Understanding the financial value of brands

Butterfield, L.
Haigh, D.
Institute of Practitioners in Advertising, London (United Kingdom)

January 1998

SIGLEAvailable from British Library Document Supply Centre-DSC:f99/3664 / BLDSC - British Library Do...

Brand valuation Understanding, exploiting and communicating brand values

Haigh, D.
Financial Times Retail and Consumer Publishing, London (United Kingdom)

January 1998

SIGLEAvailable from British Library Document Supply Centre-DSC:Vf99/5120 / BLDSC - British Library D...

Brand valuation A practical guide

Trevillion, K.
Perrier, R.
Institute of Chartered Accountants in England and Wales, London (United Kingdom)

January 1999

SIGLEAvailable from British Library Document Supply Centre-DSC:0573.564(405) / BLDSC - British Libra...

Brands and valuation

Saunders, J
Loughborough Univ. of Technology (United Kingdom). Dept. of Management Studies

January 1989

SIGLEAvailable from British Library Document Supply Centre- DSC:9349.7033(LUT-DMS-WP--211) / BLDSC -...

The nature and marketing opportunities for trusted brands

Drury, S.
De Chernatony, L.
Birmingham Business School (United Kingdom)

January 2002

SIGLEAvailable from British Library Document Supply Centre-DSC:9350.9281(2002-5) / BLDSC - British L...

Consumer equity relationship marketing

Szmigin, I.
Bourne, H.
Exeter Univ. (United Kingdom). Dept. of Business and Management

January 1998

SIGLEAvailable from British Library Document Supply Centre-DSC:3597.8932(98/05) / BLDSC - British Li...

Evaluating the underlying dimensions of brands in product and services markets

Chernatony, L. de
City Univ., London (United Kingdom). Business School

January 1991

SIGLEAvailable from British Library Document Supply Centre- DSC:9348.87(CU-BS-WP--132) / BLDSC - Bri...

Brand valuation Reference documents

Financial Times Retail and Consumer Publishing, London (United Kingdom)

January 1998

SIGLEAvailable from British Library Document Supply Centre-DSC:Vf99/5122 / BLDSC - British Library D...

Quantifying the effects of trust in supply chains during promotional periods

Riddalls, C.
Iscati-Johanson, B.
Axtell, C.
Sheffield Univ. (United Kingdom). Dept. of Automatic Control and Systems Engineering

January 2000

SIGLEAvailable from British Library Document Supply Centre-DSC:7769.08577(no 775) / BLDSC - British ...

What's trust worth? A briefing on why it's good business to be trusted

MacGillivray, Alex
New Economics Foundation (United Kingdom)

January 2002

Includes bibliographical references. Title from coverAvailable from British Library Document Supply ...

Attributions of brand quality On the advantages of being first

Mochrie, R.I.
Heriot-Watt Univ., Edinburgh (United Kingdom). Dept. of Economics

January 1996

SIGLEAvailable from British Library Document Supply Centre-DSC:3597.918(no 96/5) / BLDSC - British L...

Asset values 'goodwill' and brand names

Baxter, W
Chartered Association of Certified Accountants, London (United Kingdom)

January 1993

SIGLEAvailable from British Library Document Supply Centre- DSC:6227.7415(ACCA-TRC-ORP--14) / BLDSC ...

Measuring global brand equity using structure equation modeling A multi-nation and multi-brand context

Hsieh, Ming
Warwick Business School (United Kingdom)

January 2002

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:9261. ...

Accounting for brands

Atchley, K
Financial Times Business Enterprises Ltd., London (United Kingdom)
KATO Communications Ltd. (United Kingdom)

January 1993

SIGLEAvailable from British Library Document Supply Centre- DSC:q93/13282 / BLDSC - British Library ...

How much of brand equity is explained by trust?

Abstract

Extracted data

How much of brand equity is explained by trust?

Abstract

Extracted data

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