Customer loyalty programmes Should every firm have one?

Dowling, G.
Uncles, M
Bradford Univ. (United Kingdom). Management Centre

Publication date

January 1995

Abstract

SIGLEAvailable from British Library Document Supply Centre-DSC:9350.9363(BU-MC-WP--9403) / BLDSC - British Library Document Supply CentreGBUnited Kingdo

Extracted data

We use cookies to provide a better user experience.

Data Protection

Customer loyalty programmes Should every firm have one?

Abstract

Extracted data

Customer loyalty programmes Should every firm have one?

Abstract

Extracted data

Related items

Related items