Towards an identity-oriented approach of branding

Social identity and social perception

Hunter, J.A

January 1993

SIGLEAvailable from British Library Document Supply Centre- DSC:DX185878 / BLDSC - British Library D...

Branding alliances in the 21st century

Hui, R.S.

January 2002

Available from British Library Document Supply Centre-DSC:DXN051432 / BLDSC - British Library Docume...

The nature and identity of the self

Dainton, B.F

January 1989

SIGLEAvailable from British Library Document Supply Centre- DSC:D97239 / BLDSC - British Library Doc...

Towards an identity-oriented approach of branding

Meffert, H.
Burman, C.
Cambridge Univ. (United Kingdom). Judge Inst. of Management Studies

January 1996

SIGLEAvailable from British Library Document Supply Centre-DSC:7755.0364(18/96) / BLDSC - British Li...

Brand identity in the arts sector

Lindley, T.
O'Reilly, D.
Bradford Univ. (United Kingdom). School of Management

January 2001

SIGLEAvailable from British Library Document Supply Centre-DSC:9350.8326(no 01/06) / BLDSC - British...

Towards a better understanding of corporate identity

Nasir, T
Loughborough Univ. of Technology (United Kingdom). Dept. of Management Studies

January 1991

SIGLEAvailable from British Library Document Supply Centre- DSC:5294.928(1991/15) / BLDSC - British ...

An interactive perspective on corporate branding using organisation identity theory

Ball, S.

January 2000

SIGLEAvailable from British Library Document Supply Centre-DSC:DXN037421 / BLDSC - British Library D...

Building brand identity in Central Europe and the former Soviet Union

Economist Intelligence Unit, London (United Kingdom)

January 1992

SIGLEAvailable from British Library Document Supply Centre- DSC:3668.239(EIU-R--802P) / BLDSC - Brit...

Operationalising the concept of corporate identity Articulating the corporate identity mix and the corporate identity management mix

Balmer, J.M.
Soenen, G.B.
Strathclyde Univ., Glasgow (United Kingdom). Dept. of Marketing

January 1997

SIGLEAvailable from British Library Document Supply Centre-DSC:9350.21467(1997/8) / BLDSC - British ...

Identity, culture and the distinctiveness principle

Vignoles, V.L.

January 2000

SIGLEAvailable from British Library Document Supply Centre-DSC:DXN037314 / BLDSC - British Library D...

Brand relationships A new appoach to branding

Andreou, P.T

January 1994

In 3 volsSIGLEAvailable from British Library Document Supply Centre-DSC:DX189526 / BLDSC - British L...

Services branding Methods organisations use to identify and sustain values

De Chernatony, Leslie
Drury, Susan
Segal-Horn, Susan
Birmingham Business School (United Kingdom)

January 2002

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:9350. ...

Identity and the dream

January 2001

SIGLEAvailable from British Library Document Supply Centre-DSC:DXN047471 / BLDSC - British Library D...

The importance of branding in industrial markets

Mudambi, S.M.

January 1998

SIGLEAvailable from British Library Document Supply Centre-DSC:DXN036677 / BLDSC - British Library D...

Personal identity The simple view

Southgate, S.J

January 1994

SIGLEAvailable from British Library Document Supply Centre- DSC:DX179446 / BLDSC - British Library D...

Social identity and social perception

Hunter, J.A

January 1993

SIGLEAvailable from British Library Document Supply Centre- DSC:DX185878 / BLDSC - British Library D...

Branding alliances in the 21st century

Hui, R.S.

January 2002

Available from British Library Document Supply Centre-DSC:DXN051432 / BLDSC - British Library Docume...

The nature and identity of the self

Dainton, B.F

January 1989

SIGLEAvailable from British Library Document Supply Centre- DSC:D97239 / BLDSC - British Library Doc...

Towards an identity-oriented approach of branding

Meffert, H.
Burman, C.
Cambridge Univ. (United Kingdom). Judge Inst. of Management Studies

January 1996

SIGLEAvailable from British Library Document Supply Centre-DSC:7755.0364(18/96) / BLDSC - British Li...

Brand identity in the arts sector

Lindley, T.
O'Reilly, D.
Bradford Univ. (United Kingdom). School of Management

January 2001

SIGLEAvailable from British Library Document Supply Centre-DSC:9350.8326(no 01/06) / BLDSC - British...

Towards a better understanding of corporate identity

Nasir, T
Loughborough Univ. of Technology (United Kingdom). Dept. of Management Studies

January 1991

SIGLEAvailable from British Library Document Supply Centre- DSC:5294.928(1991/15) / BLDSC - British ...

An interactive perspective on corporate branding using organisation identity theory

Ball, S.

January 2000

SIGLEAvailable from British Library Document Supply Centre-DSC:DXN037421 / BLDSC - British Library D...

Building brand identity in Central Europe and the former Soviet Union

Economist Intelligence Unit, London (United Kingdom)

January 1992

SIGLEAvailable from British Library Document Supply Centre- DSC:3668.239(EIU-R--802P) / BLDSC - Brit...

Operationalising the concept of corporate identity Articulating the corporate identity mix and the corporate identity management mix

Balmer, J.M.
Soenen, G.B.
Strathclyde Univ., Glasgow (United Kingdom). Dept. of Marketing

January 1997

SIGLEAvailable from British Library Document Supply Centre-DSC:9350.21467(1997/8) / BLDSC - British ...

Identity, culture and the distinctiveness principle

Vignoles, V.L.

January 2000

SIGLEAvailable from British Library Document Supply Centre-DSC:DXN037314 / BLDSC - British Library D...

Brand relationships A new appoach to branding

Andreou, P.T

January 1994

In 3 volsSIGLEAvailable from British Library Document Supply Centre-DSC:DX189526 / BLDSC - British L...

Services branding Methods organisations use to identify and sustain values

De Chernatony, Leslie
Drury, Susan
Segal-Horn, Susan
Birmingham Business School (United Kingdom)

January 2002

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:9350. ...

Identity and the dream

January 2001

SIGLEAvailable from British Library Document Supply Centre-DSC:DXN047471 / BLDSC - British Library D...

The importance of branding in industrial markets

Mudambi, S.M.

January 1998

SIGLEAvailable from British Library Document Supply Centre-DSC:DXN036677 / BLDSC - British Library D...

Personal identity The simple view

Southgate, S.J

January 1994

SIGLEAvailable from British Library Document Supply Centre- DSC:DX179446 / BLDSC - British Library D...

Social identity and social perception

Hunter, J.A

January 1993

SIGLEAvailable from British Library Document Supply Centre- DSC:DX185878 / BLDSC - British Library D...

Branding alliances in the 21st century

Hui, R.S.

January 2002

Available from British Library Document Supply Centre-DSC:DXN051432 / BLDSC - British Library Docume...

The nature and identity of the self

Dainton, B.F

January 1989

SIGLEAvailable from British Library Document Supply Centre- DSC:D97239 / BLDSC - British Library Doc...

Towards an identity-oriented approach of branding

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Towards an identity-oriented approach of branding

Abstract

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