Branding and people management What's in a name?

Political brand choice in Britain

Reeves, Peter
de Chernatony, Leslie
Birmingham Business School (United Kingdom)

January 2003

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:9350. ...

Services branding The role of leadership during the internal brand building process in multicultural organisations

Vallaster, Christine
De Chernatony, Leslie
Birmingham Business School (United Kingdom)

January 2003

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:9350. ...

Managers, workers and corporate control

Volpin, Paolo
Pagano, Marco
Centre for Economic Policy Research (United Kingdom)

January 2002

Includes bibliographical references. Title from cover. Also available via the InternetSIGLEAvailable...

Building a services brand Stages, people and orientations

De Chernatony, Leslie
Drury, Susan
Segal-Horn, Susan
Birmingham Business School (United Kingdom)

January 2002

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:9350. ...

Services branding Methods organisations use to identify and sustain values

De Chernatony, Leslie
Drury, Susan
Segal-Horn, Susan
Birmingham Business School (United Kingdom)

January 2002

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:9350. ...

Brand relationships A new appoach to branding

Andreou, P.T

January 1994

In 3 volsSIGLEAvailable from British Library Document Supply Centre-DSC:DX189526 / BLDSC - British L...

Comprehending corporate brands

Balmer, John
Gray, Edmund
University of Bradford. School of Management (United Kingdom)

January 2002

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:9350. ...

Towards an identity-oriented approach of branding

Meffert, H.
Burman, C.
Cambridge Univ. (United Kingdom). Judge Inst. of Management Studies

January 1996

SIGLEAvailable from British Library Document Supply Centre-DSC:7755.0364(1996/18) / BLDSC - British ...

The importance of branding in industrial markets

Mudambi, S.M.

January 1998

SIGLEAvailable from British Library Document Supply Centre-DSC:DXN036677 / BLDSC - British Library D...

Corporate rebranding Learning from experience

Lomax, Wendy
Mador, Martha
Fitzhenry, Angelo
Kingston Business School (United Kingdom)

January 2002

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:6217. ...

Corporate identity management Defining the construct

Simoes, Claudia
Dibb, Sally
Warwick Business School (United Kingdom)

January 2002

Includes bibliographical referencesSIGLEAvailable from British Library Document Supply Centre- DSC:9...

Management and people at work

Gaafar, O

January 1982

SIGLEAvailable from British Library Document Supply Centre- DSC:D44872/83 / BLDSC - British Library ...

Brand building on the Internet

De Chernatony, Leslie
Birmingham Business School (United Kingdom)

January 2003

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:9350. ...

Managing people in professional practices

Radford, A
Institute of Personnel and Development, London (United Kingdom)

January 1995

SIGLEAvailable from British Library Document Supply Centre- DSC:95/21731 / BLDSC - British Library D...

What's in a name? Local Agenda 21, community planning and neighbourhood renewal

Lucas, Karen
Ross, Andrew
Fuller, Sara
Joseph Rowntree Foundation (United Kingdom)

January 2003

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:m03/24...

Political brand choice in Britain

Reeves, Peter
de Chernatony, Leslie
Birmingham Business School (United Kingdom)

January 2003

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:9350. ...

Services branding The role of leadership during the internal brand building process in multicultural organisations

Vallaster, Christine
De Chernatony, Leslie
Birmingham Business School (United Kingdom)

January 2003

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:9350. ...

Managers, workers and corporate control

Volpin, Paolo
Pagano, Marco
Centre for Economic Policy Research (United Kingdom)

January 2002

Includes bibliographical references. Title from cover. Also available via the InternetSIGLEAvailable...

Building a services brand Stages, people and orientations

De Chernatony, Leslie
Drury, Susan
Segal-Horn, Susan
Birmingham Business School (United Kingdom)

January 2002

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:9350. ...

Services branding Methods organisations use to identify and sustain values

De Chernatony, Leslie
Drury, Susan
Segal-Horn, Susan
Birmingham Business School (United Kingdom)

January 2002

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:9350. ...

Brand relationships A new appoach to branding

Andreou, P.T

January 1994

In 3 volsSIGLEAvailable from British Library Document Supply Centre-DSC:DX189526 / BLDSC - British L...

Comprehending corporate brands

Balmer, John
Gray, Edmund
University of Bradford. School of Management (United Kingdom)

January 2002

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:9350. ...

Towards an identity-oriented approach of branding

Meffert, H.
Burman, C.
Cambridge Univ. (United Kingdom). Judge Inst. of Management Studies

January 1996

SIGLEAvailable from British Library Document Supply Centre-DSC:7755.0364(1996/18) / BLDSC - British ...

The importance of branding in industrial markets

Mudambi, S.M.

January 1998

SIGLEAvailable from British Library Document Supply Centre-DSC:DXN036677 / BLDSC - British Library D...

Corporate rebranding Learning from experience

Lomax, Wendy
Mador, Martha
Fitzhenry, Angelo
Kingston Business School (United Kingdom)

January 2002

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:6217. ...

Corporate identity management Defining the construct

Simoes, Claudia
Dibb, Sally
Warwick Business School (United Kingdom)

January 2002

Includes bibliographical referencesSIGLEAvailable from British Library Document Supply Centre- DSC:9...

Management and people at work

Gaafar, O

January 1982

SIGLEAvailable from British Library Document Supply Centre- DSC:D44872/83 / BLDSC - British Library ...

Brand building on the Internet

De Chernatony, Leslie
Birmingham Business School (United Kingdom)

January 2003

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:9350. ...

Managing people in professional practices

Radford, A
Institute of Personnel and Development, London (United Kingdom)

January 1995

SIGLEAvailable from British Library Document Supply Centre- DSC:95/21731 / BLDSC - British Library D...

What's in a name? Local Agenda 21, community planning and neighbourhood renewal

Lucas, Karen
Ross, Andrew
Fuller, Sara
Joseph Rowntree Foundation (United Kingdom)

January 2003

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:m03/24...

Political brand choice in Britain

Reeves, Peter
de Chernatony, Leslie
Birmingham Business School (United Kingdom)

January 2003

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:9350. ...

Services branding The role of leadership during the internal brand building process in multicultural organisations

Vallaster, Christine
De Chernatony, Leslie
Birmingham Business School (United Kingdom)

January 2003

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:9350. ...

Managers, workers and corporate control

Volpin, Paolo
Pagano, Marco
Centre for Economic Policy Research (United Kingdom)

January 2002

Includes bibliographical references. Title from cover. Also available via the InternetSIGLEAvailable...

Branding and people management What's in a name?

Abstract

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Branding and people management What's in a name?

Abstract

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