Corporate rebranding Learning from experience

Lomax, Wendy
Mador, Martha
Fitzhenry, Angelo
Kingston Business School (United Kingdom)

Publication date

January 2002

Publisher

[London] (United Kingdom) : Kingston Business School

Abstract

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:6217. 48108(no 48) / BLDSC - British Library Document Supply CentreSIGLEGBUnited Kingdo

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Corporate rebranding Learning from experience

Abstract

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Corporate rebranding Learning from experience

Abstract

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